UK's Largest Motoring Group Slammed with £4.2m Fine for Deceptive Pricing Practices In a major blow to the UK's driving industry, the AA has been hit with a hefty £4.2m fine for engaging in "drip pricing" - a deceptive practice where customers are not shown the full price of lessons at the time of booking. The UK's competition watchdog launched an investigation into the AA Driving School and BSM Driving School last year, uncovering widespread breaches of consumer protection laws. As a result, the AA has been ordered to repay over £760,000 to more than 80,000 learner drivers who were affected by the practice. The fine is a significant setback for the AA, one of the UK's largest motoring groups, and serves as a warning to other businesses to prioritize transparency and honesty in their pricing practices.
UK motoring group fined £4.2m for not showing full price of lessons at time of bookingThe AA has been fined £4.2m and ordered to make payments to more than 80,000 learner drivers for not showing the full price of lessons at the time of booking, an illegal practice known as “drip pricing”.The UK competition watchdog, which launched an investigation into the practices employed by the AA Driving School and BSM Driving School last year, said that the AA-owned businesses must repay more than £760,000 as a result. Continue reading...
