Woolworths engaged in ‘marketing magic’ to trick customers, consumer watchdog tells court

Woolworths Faces Off Against Consumer Watchdog in Landmark Price Gouging Trial In a major showdown, Australian supermarket giant Woolworths is defending itself against allegations of deceptive marketing practices in a federal court trial that began in Sydney on Tuesday. The Australian Competition and Consumer Commission (ACCC) claims that Woolworths' "Prices Dropped" promotion was nothing more than a clever ploy to trick customers into thinking they were getting genuine discounts. The consumer watchdog argues that Woolworths engaged in "marketing magic" to manipulate prices, potentially misleading millions of shoppers. This trial comes on the heels of a similar case against Coles, which also ended in hearings just two months ago.

The trial between the Australian Competition and Consumer Commission and the supermarket giant began in the federal court in Sydney on TuesdayFollow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastWoolworths engaged in “marketing magic” to trick customers into thinking they were getting genuine discounts as part of the supermarket’s “Prices Dropped” promotion, the consumer regulator has told a court.The landmark trial between the Australian Competition and Consumer Commission (ACCC) and Woolworths began in the federal court in Sydney on Tuesday, almost two months after hearings ended in its very similar case against Coles. Continue reading...